Martin is a Brand Strategist and expe­rienced lecturer with a background from Lowe Lintas, ANR BBDO and Hallvarsson & Halvarsson. He specializes in how sustainability connects with brands, culture and purpose. Martin has worked with companies such as Assa Abloy, IKEA, SSAB, SCA and Skan­dia. He holds a master’s degree from the School of Economics and Mana­gement at Lund University and has recently completed the Economics of Mutuality course on corporate pur­pose at Said Business School, Oxford University.

Vanja is an experienced Account Director and Strategist with an academic foundation in behavioral science and strategic communication. She is an advocate for consumer-centric and sustainable value creation, championing long-term impacts. By always putting people first to comprehend the challenges and opportunities of a brand, she translates complexity into actionable strategies, helping brands navigate transition.

Johan holds a PhD in sustainable fi­nance and has spent the past 12 years working as Head of Sustainability at the Swedish Export Credit Corpora­tion, where he enabled and lead sus­tainable business practices in Sweden and internationally. He has extensive experience from global sustainability guidelines and EU regulations, spe­cializing in how financial materiality impacts corporate strategy. As part of the executive management team and credit committee at SEK, Johan has worked hands-on with sustainability strategies and change management.

Peter Caapsgård is a Design Director with a sharp eye for branding and user-centered design. With experience from the fin-tech companies Klarna and Doconomy, he blends creative vision with strategic thinking to drive impactful solutions.

Kim holds a Master of Laws from Uppsala University. She has worked as a consultant and advisor at leading communications agencies such as Prime PR, and has extensive experience across sectors including finance (Svensk Exportkredit, the Swedish state-owned bank), consumer goods (Unilever, COOP), telecom (Telenor), and international NGOs. She also delivers media and message training, with deep expertise in crisis management and personal branding.