About us
Our purpose:
To equip and inspire companies to capitalize on pursuing their purpose.
Our vision:
To be torchbearers towards a just, sustainable and thriving economy.
Our principles
Our Approach
Understand impacts, risks and opportunities and create a sustainable foundation.
Integrate sustainability with business strategy to find investment opportunities and competitive advantages.
Leverage brand and engage employees to create meaningful change.
Deploy communications and mobilize marketing to bring it all to life.
our people
Martin is a Brand Strategist and experienced lecturer with a background from Lowe, BBDO and Hallvarsson & Halvarsson. He specializes in how sustainability connects with brands, culture and purpose. Martin has worked with companies such as Assa Abloy, IKEA, SSAB, SCA and Skandia. He holds a master’s degree from the School of Economics and Management at Lund University and has recently completed the Economics of Mutuality course on corporate purpose at Said Business School, Oxford University.
Martin is a Brand Strategist and experienced lecturer with a background from Lowe, BBDO and Hallvarsson & Halvarsson. He specializes in how sustainability connects with brands, culture and purpose. Martin has worked with companies such as Assa Abloy, IKEA, SSAB, SCA and Skandia. He holds a master’s degree from the School of Economics and Management at Lund University and has recently completed the Economics of Mutuality course on corporate purpose at Said Business School, Oxford University.
Martin is a Brand Strategist and experienced lecturer with a background from Lowe, BBDO and Hallvarsson & Halvarsson. He specializes in how sustainability connects with brands, culture and purpose. Martin has worked with companies such as Assa Abloy, IKEA, SSAB, SCA and Skandia. He holds a master’s degree from the School of Economics and Management at Lund University and has recently completed the Economics of Mutuality course on corporate purpose at Said Business School, Oxford University.
Martin Behm
CEO & Strategy
Vanja is an experienced Account Director and Strategist with an academic foundation in behavioral science and strategic communication. She is an advocate for consumer-centric and sustainable value creation, championing long-term impacts. By always putting people first to comprehend the challenges and opportunities of a brand, she translates complexity into actionable strategies, helping brands navigate transition.
Vanja is an experienced Account Director and Strategist with an academic foundation in behavioral science and strategic communication. She is an advocate for consumer-centric and sustainable value creation, championing long-term impacts. By always putting people first to comprehend the challenges and opportunities of a brand, she translates complexity into actionable strategies, helping brands navigate transition.
Vanja is an experienced Account Director and Strategist with an academic foundation in behavioral science and strategic communication. She is an advocate for consumer-centric and sustainable value creation, championing long-term impacts. By always putting people first to comprehend the challenges and opportunities of a brand, she translates complexity into actionable strategies, helping brands navigate transition.
Vanja Clarin
Account Director & Strategy
Johan holds a PhD in sustainable finance and has spent the past 12 years working as Head of Sustainability at the Swedish Export Credit Corporation, where he enabled and lead sustainable business practices in Sweden and internationally. He has extensive experience from global sustainability guidelines and EU regulations, specializing in how financial materiality impacts corporate strategy. As part of the executive management team and credit committee at SEK, Johan has worked hands-on with sustainability strategies and change management.
Johan holds a PhD in sustainable finance and has spent the past 12 years working as Head of Sustainability at the Swedish Export Credit Corporation, where he enabled and lead sustainable business practices in Sweden and internationally. He has extensive experience from global sustainability guidelines and EU regulations, specializing in how financial materiality impacts corporate strategy. As part of the executive management team and credit committee at SEK, Johan has worked hands-on with sustainability strategies and change management.
Johan holds a PhD in sustainable finance and has spent the past 12 years working as Head of Sustainability at the Swedish Export Credit Corporation, where he enabled and lead sustainable business practices in Sweden and internationally. He has extensive experience from global sustainability guidelines and EU regulations, specializing in how financial materiality impacts corporate strategy. As part of the executive management team and credit committee at SEK, Johan has worked hands-on with sustainability strategies and change management.
Johan Henningsson
Sustainability Strategy
Peter Caapsgård is a Design Director with a sharp eye for branding and user-centered design. With experience from the fin-tech companies Klarna and Doconomy, he blends creative vision with strategic thinking to drive impactful solutions.
Peter Caapsgård is a Design Director with a sharp eye for branding and user-centered design. With experience from the fin-tech companies Klarna and Doconomy, he blends creative vision with strategic thinking to drive impactful solutions.
Peter Caapsgård is a Design Director with a sharp eye for branding and user-centered design. With experience from the fin-tech companies Klarna and Doconomy, he blends creative vision with strategic thinking to drive impactful solutions.
Peter Caapsgård
Design Director
Kim holds a Master of Laws from Uppsala University. She has worked as a consultant and advisor at leading communications agencies such as Prime PR, and has extensive experience across sectors including finance (Svensk Exportkredit, the Swedish state-owned bank), consumer goods (Unilever, COOP), telecom (Telenor), and international NGOs. She also delivers media and message training, with deep expertise in crisis management and personal branding.
Kim holds a Master of Laws from Uppsala University. She has worked as a consultant and advisor at leading communications agencies such as Prime PR, and has extensive experience across sectors including finance (Svensk Exportkredit, the Swedish state-owned bank), consumer goods (Unilever, COOP), telecom (Telenor), and international NGOs. She also delivers media and message training, with deep expertise in crisis management and personal branding.
Kim holds a Master of Laws from Uppsala University. She has worked as a consultant and advisor at leading communications agencies such as Prime PR, and has extensive experience across sectors including finance (Svensk Exportkredit, the Swedish state-owned bank), consumer goods (Unilever, COOP), telecom (Telenor), and international NGOs. She also delivers media and message training, with deep expertise in crisis management and personal branding.
Kim Rydeheim
Senior Advisor