Prolonging the life of floors
Bona
Details
Services
Green Claims Guidelines
Materiality Assesment
Sustainability Reporting
Year
2024/2025
Challenge
Adapting to green claims directives
With the introduction of the EU’s Green Claims Directive and the Empowering Consumers for the Green Transition Directive, Bona needed to rethink their way of communicating sustainability claims. As a global company working in both B2B and B2C markets, consistent and clear messaging across all regions is essential. To avoid confusion and the risk of greenwashing, Bona recognized the importance of creating a structured approach to guide all sustainability claims across their markets and channels.Aligning with the Corporate Sustainability Reporting Directive (CSRD)
Bona also faced the challenge of meeting the EU’s new regulations for sustainability reporting under the CSRD. These regulations require companies to share clear and comparable information on their environmental and social impacts, risks and opportunities. To comply, Bona needed to work on improving their reporting systems and aligning their data with the European Sustainability Reporting Standards (ESRS), ensuring transparency and a consistent messaging in their sustainability reporting and communications.
Solution
Solution: Addressing the green claims directives
To help Bona comply with the Green Claims Directives, Make Thrive mapped out the company’s communication needs and challenges and assessed them against the new regulatory requirements. Based on this analysis, Make Thrive developed tailored guidelines with checklists to help Bona adapt their messaging and avoid greenwashing. These guidelines offered clear explanations, highlighted why the changes were necessary, and included concrete examples such as practical do’s and don’ts and a decision tree. This made it easier for Bona employees to communicate sustainability claims accurately and understand what is no longer feasible.Solution: Aligning with the CSRD and ESRS
To support Bona in meeting the requirements of the CSRD, Make Thrive provided hands-on assistance, including developing an insights report, external stakeholder dialogue and an updated double materiality assessment, helping Bona to focus on their most relevant sustainability topics. The structure of the sustainability report was also revised to align with the European Sustainability Reporting Standards (ESRS), and new key performance indicators were introduced to strengthen the data. In addition to the statutory sustainability report, a more communicative version was written and produced to make the information more accessible and engaging for a broader audience. Both versions are now published publicly, reflecting Bona’s commitment to transparent and high-quality sustainability reporting.